INDUSTRY:
BRANDING & IDENTITY
CLIENT:
SCENE CRAFT
YEAR:
2024
EXPERIENCE:
CHARACTER DESIGN
FISH UP
about.
FISH UP is bold, snappy branding for a modern sushi joint. It features a tiger mascot, rendered in both 2D and 3D graphics.
result.
The FISH UP branding is coherent and was quite out of my comfort zone to create as someone who mainly creates more minimal compositions. I created this branding as a way to learn character design and get more comfortable with 3D modeling.
challenge.
The primary challenge was capturing mischief in the eyes of the mascot. I went through many iterations of eyes shape and expression; I was determined to keep the eye shape simple using only black. I discarded the idea of a mouth in favor of a minimal face that is carried by the eyes. The model was created with Nomad Sculpt, where the largest challenge was sculpting the face and maintaining the 2D expression on a 3D surface.
