INDUSTRY:
BRANDING & IDENTITY
CLIENT:
DREXEL FINANCE & INVESTMENT GROUP
YEAR:
2025
EXPERIENCE:
LOGO IDEATION, MOCKUPS, PRINT & ONLINE LAYOUTS
DFIG
about.
DFIG (Drexel Finance and Investment Group) reached out to me and asked for a rebrand. I worked closely with the club to create a new logo, branding guidelines, and content templates. I am the in-house graphic designer for them and I create flyers and posts for their social media. The logo is used across LinkedIn and Instagram, and the marketing campaign I designed doubled the Instagram followers on the DFIG account and increased views per post from 300 to 2500.
results.
The finished branding and content creation for DFIG was successful in garnering more club members and increasing DFIG's social media presence and view count. Before this branding campaign, the club did not have any cohesive branding guidelines or logo, and I'm happy with how it turned and resonated with club members.
challenge.
The primary challenge was creating a versatile logo that was clean and recognizable at different scales. I went through many sketch iterations before coming across the current logo, and even then much subtle tweaking and refinement was required.
