INDUSTRY:
BRANDING & IDENTITY
CLIENT:
DREAM SCHOOLS
YEAR:
2025
EXPERIENCE:
VISUAL IDENTITY, PRINT/DIGITAL LAYOUTS, MOCKUPS
Dream Schools
about.
I was asked to make the branding for Dream Schools, Inc. Dream Schools is a non-profit organization dedicated to making high-quality education environments for charter schools. I interviewed the vice president and organized the information and needs I was given.
result.
The final product was successful in conveying the brand's identity and using the colors requested by the client. The logo was created by combining geometry (for scalability) and the shape of a paper airplane (playfulness and school setting). The logo is currently in use by the company and enjoyed the process of creating the visual identity.
challenge.
The main challenge was creating a logo that would be recognizable at any scale while combining the goals of the organization. The colors were picked by the firm and I wanted to utilize them in a deliberate way as both highlights and main colors.
