posters
posters
When asked why they had stopped learning a language, participants cited 3 shared answers.
Lack of motivation
Users felt stuck in their progress and eventually felt there was no point to continue learning
Comparison
Social media, both externally and within other language apps, hindered motivation
Users didn't find natural opportunities for immersion.
Inability to immerse in language
of participants compared themself to productivity content on social media
85%
81%
of participants felt stuck upon reaching an intermediate language level
Solution:
Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.
Lack of motivation
Users felt stuck in their progress and eventually felt there was no point to continue learning
Comparison
Social media, both externally and within other language apps, hindered motivation
Users didn't find natural opportunities for immersion.
Inability to immerse in language
of participants compared themself to productivity content on social media
85%
81%
of participants felt stuck upon reaching an intermediate language level
Solution:
Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.