fokab
WIREFRAMING, APP DESIGN, LAYOUTS, UX RESEARCH, BRANDING
TOOLS: Figma, After Effects
1)
Fokab is an app that combines a to-do list with language immersion. Users can set either a long-term or short-term goal, where the long term will gradually gain complexity across a set language level, and the short term ones will merely show a translation.
Fokab is an app that combines a to-do list with language immersion. Users can set either a long-term or short-term goal, where the long term will gradually gain complexity across a set language level, and the short term ones will merely show a translation.
Research was conducted among 8 individuals, all having learned a foreign language before, through an online, anonymous form, as well as user interviews.
Communication is the greatest thing to happen to humanity. Why has it been made so stressful?
Communication is the greatest thing to happen to humanity. Why has it been made so stressful?
Communication is the greatest thing to happen to humanity. Why has it been made so stressful?
When asked why they had stopped learning a language, participants cited 3 shared answers.
Lack of motivation
Users felt stuck in their progress and eventually felt there was no point to continue learning
Comparison
Social media, both externally and within other language apps, hindered motivation
Users didn't find natural opportunities for immersion.
Inability to immerse in language
of participants compared themself to productivity content on social media
85%
81%
of participants felt stuck upon reaching an intermediate language level
Solution:
Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.
Lack of motivation
Users felt stuck in their progress and eventually felt there was no point to continue learning
Comparison
Social media, both externally and within other language apps, hindered motivation
Users didn't find natural opportunities for immersion.
Inability to immerse in language
Users can set their language level upon downloading the app. Long term tasks that are set will gradually change their vocabulary, difficulty, and level, so that the user can get immersion with minimal effort.
of participants compared themself to productivity content on social media
85%
81%
of participants felt stuck upon reaching an intermediate language level
Solution:
Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.
3)
The logo represents circular growth, since the app promotes continuous learning, and you're never really done learning any language. The form is a continuous line to represent this idea, while the bottom is rounded before coming to a point to represent progress, as it points towards higher goals.
