fish up

3D MODELLING, CHARACTER DESIGN, BRANDING

TOOLS: Nomad Sculpt, Illustrator, Photoshop, Procreate

1)

FISH UP is bold, snappy branding for a modern sushi joint. It features a tiger mascot, rendered in both 2D and 3D graphics, along with a signature dark red.

1)

1)

FISH UP is bold, snappy branding for a modern sushi joint. It features a tiger mascot, rendered in both 2D and 3D graphics, along with a signature dark red.

2)

2)

The primary challenge was capturing mischief in the eyes of the mascot. I went through many iterations of eyes shape and expression; I was determined to keep the eye shape simple using only black. I discarded the idea of a mouth in favor of a minimal face that is carried by the eyes.

When asked why they had stopped learning a language, participants cited 3 shared answers.

Lack of motivation

Users felt stuck in their progress and eventually felt there was no point to continue learning

Comparison

Social media, both externally and within other language apps, hindered motivation

Users didn't find natural opportunities for immersion.

Inability to immerse in language

of participants compared themself to productivity content on social media

85%

81%

of participants felt stuck upon reaching an intermediate language level

Solution:

Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.

Lack of motivation

Users felt stuck in their progress and eventually felt there was no point to continue learning

Comparison

Social media, both externally and within other language apps, hindered motivation

Users didn't find natural opportunities for immersion.

Inability to immerse in language

of participants compared themself to productivity content on social media

85%

81%

of participants felt stuck upon reaching an intermediate language level

Solution:

Create an app that naturally grows language skills, removes user from competition, and promotes healthy habits as a way of fighting back against toxic productivity.

‹ fokab

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3)

The completed branding includes both 2D and 3D graphics as well as packaging and merchandise.